When I say that despite being a innovation management specialist and being able to approach any subject, I maintain a blog to speak only about food innovation, many are astonished: "What is food innovation? Is it a new diet to lose weight? Are you a chef that cooks different foods?" I explain why I chose this topic because I am a food scientist and the doubt goes on: "So you create Frankenstein-type green food in the laboratory, deal with transgenics?"